• The Official Play Magnus Educational Chess Set

    The Play Magnus Educational Chess Set makes an intellectual style statement to reflect the image and personality of Magnus Carlsen.

    The Official Play Magnus Chess Set
  • "I don't just say I want to bring chess to the world, I'm doing something significant to ensure more kids get chess"

    Magnus Carlsen, World Chess Champion

    Magnus Carlsen playing with his official chess set
Chess Pieces

The Official Play Magnus Educational Chess Set...

The official Play Magnus Educational Chess Set, designed and manufactured exclusively by SAC Chess Distribution Ltd, is an inspired collaboration between World Champion Magnus Carlsen and SAC Chess Distribution Ltd, one of the oldest and respected names in chess.

It is an educational chess set for children of all ages, from 5+ with a unique, contemporary design to appeal to adults of all ages.

The design compliments the highly successful Play Magnus App, now downloaded in over 200 countries.

The Chess Pieces
Magnus Carlsen

The Design

Traditional yet modern..

With a respectful nod to tradition, the height and base of the pieces are defined by the classic Staunton set, but the sleek, modern design lines with stylish matt finish have the same cool, contemporary finesse that Magnus Carlsen has brought to the game.

The set has been specifically designed with kids in mind too. Solid, weighted, durable plastic pieces that are comfortable to hold and easy to move.

The Pieces of the Play Magnus Chess Set

Piece by Piece

The Victorian green baize traditionally found on the base of chess pieces has been replaced by simple, yet defining, black and white

Stylish Branding

Stylishly branded, co-ordinated cotton bags keep all the pieces neatly together


The 'WOW' Factor

The unique, bespoke carry-case gives the Play Magnus Educational Chess Set instant, show-stopping 'WOW' factor

The sleek black tube with Play Magnus App images has an adjustable, detachable strap that is practical and versatile for children of all ages to use.

With celebrity A-list fans such as Jay-Z, Magnus Carlsen has already become the icon for ‘smart is cool’ and kids carrying the chess set over their shoulder will instantly feel associated with this.

The Complete Official Play Magnus Chess Set

The Official Play Magnus Educational Chess Set comprises:

  • High quality vinyl chess board
  • 20” x 20” with 2¼” squares
  • 32 chess pieces – size King 3¾” tall with black and white cotton carry bags
  • Play Magnus Rule Book
  • Carry case with adjustable and detachable strap

Magnus Mania in Oslo as he launches his official chess set

The Launch at Ark Bokhandel AS in Egertorget

Magnus Carlsen

Acheivements and Media Highlights - A Biography

The Chess Player
The Celebrity
The Headlines
The Experiences
The Vision


  • Born in Norway, Nov. 30th 1990
  • Introduced to chess at the age of 5
  • Became an International Grandmaster at the age of 13


No. 1 ranked chess player in the world

  • Reigning World Classical Chess Champion
  • Reigning World Blitz Chess Champion
  • Peak rating at 2882, highest in history
  • Youngest in history to be rated No.1
Magnus Carlsen
Magnus Carlsen

CBS 60 Minutes
”Magnus is the youngest number one ever. And no one can explain to you how he does what he does. It seems to come from another world, which is why he has become known as the Mozart of chess.”

The Colbert Report
Maguns was invited to the Colbert Report to discuss chess strategy, stardom, and beat Stephen 2-0 in rock-paper-scissors.

G-Star Raw
International ambassador and model together with Liv Tyler

Time 100 - Most Influential People in the World
”Carlsen is as charismatic and independent as he is talented. If he can rekindle the world’s fascination with the royal game, we will soon be living in the Carlsen Era.”

Magnus Carlsen and Liv Tyler - G-Star Raw

The New Yorker

The New Yorker has done several long features about Magnus. Two examples are at the following links:
The Princes Gambit
The King of Chess

Chess Life

The United States Chess federation member magazine is the world’s most widely read chess magazine. They have frequently had Magnus as their cover story.

One of the sexiest

In 2013, Cosmopolitan ranked Magnus as one of the sexiest men on the planet

”The 22-year-old Norwegian will be competing in the game's world championships in London and we'll definitely be getting our geek on and tuning in.”

More popular than Victoria's Secret

During the World Championship in 2013, the GQ article “Why a billion people are watching a board game” had more clicks than their photo-shoot from the Victoria’s Secret fashion Show…

Huffington Post

Huffington Post did a piece on how the new chess world champion is more than suspenders and argyle:
”Magnus Carlsen Proves Chess Players Can Also Be Really Great Dressers In G-Star RAW Ads”

Magnus Carlsen
Magnus Carlsen
Magnus Carlsen
Magnus Carlsen

Chaos in India...

On Nov 23, 2013, Magnus became the first World Chess Champion from the West since Bobby Fischer. The match was played in India, with Beatles-like frenzy

Kick off Real Madrid

On his birthday, Nov 30, Magnus was invited to perform the honorary kick off at Santiago Bernabéu after the World Championship in 2013. As one of VERY FEW, re-invited again in 2014.

Kick off in Real Madrid

1 vs 10 is fair

One of many blindfolded games Magnus has done. Here, Magnus plays a blindfold simul against ten lawyers at Harvard University. The score: 10-0 for Magnus.

1 vs 10 is fair

Friend Request from Mark

Magnus met and played chess with Mark Zuckerberg at the home of Yuri Milner. Watching the game, the chairman of Apple Inc, Arthur D. Levinson.

Friend Request from Mark

Gone in 12 Seconds

In January 2014, Magnus checkmated Bill Gates in 12 seconds

Madmoves Calmson

In 2014, Magnus co-wrote a Donald Duck story, appearing in the story as the chess grandmaster Madmoves Calmson. The story is so far to be published in 10 countries

Gone in 12 Seconds

“I want to help bring chess to the world.”

Magnus Carlsen

The Play Magnus App

The Play Magnus Educational Chess Set pieces are featured in the Play Magnus App which Magnus launched in 2014.

Do you dare to play Magnus?

Play Magnus App
Play Magnus App

It’s unique in the way that you can choose Magnus’ age and play against him at that level. The app is downloaded in over 200 countries and has received international acclaim.

"Whether you are an aspiring chess World Champion or just an amateur player, you’ve probably dreamt of beating reigning Chess king Magnus Carlsen… Now’s your chance."
— The Wall Street Journal

Unlike most impersonal computer programs, this app puts a face on the competition."
— Chicago Tribune

A Review...

"Today I have received The Play Magnus Chess Set and I am delighted with the quality and the finish, which is superb. The quality is of a high standard particularly the chess pieces themselves. My son is passionate about chess and he likes his new Play Magnus Chess Set. He has a few chess sets, but this one is truly outstanding. We have a chess club at school and I will let more parents know about the Play Magnus chess set, so more children can enjoy playing chess with it. Highly recommended product."

Monika & Samir



SAC Chess Distribution has spearheaded the design, production and marketing of chess sets and classic games since 1969 and as a world leading brand is proud to have been appointed to design, manufacture and distribute the official Play Magnus Educational Chess Set.

SAC Chess Distribution comments; "Magnus Carlsen is pioneering a new era for chess, engaging with children around the world to excite them about the game. SAC is delighted to be helping Magnus' fulfil his vision."

SAC Chess Distribution Ltd





Trade Enquiries